Anyone that buys an iPhone, iPod Touch, BlackBerry or Android device will want to sit down afterwards to acquaint themselves properly with their new purchase. This is because the real fun is personalising the smartphone or MP3 player. Personalising is done with apps, the small programmes that appear on the screen as icons. Games. Utilities. Catalogs. Educational. News. All in front position. Apps consequently represent a new way of reaching interesting target groups. A2rt has already successfully proven this for organizations such as MicroSoft, IBM, BBC, Sogeti, Dutch government (Rijksoverheid) and the VU University Amsterdam.

The user welcomes you

On average, iPod Touch owners download about 12 apps per month. People with an iPhone add around 9 applications each month, of which 1.8 are purchased. Also users of cellphones that operate on Google Android and Windows Mobile seem addicted to downloading apps.* The user is therefore constantly on the lookout for enhancements to his or her most precious and indispensable lifeline with the rest of the world. And with your strong private label apps, you will have a front seat.