Chris van Aart is a researcher and teacher at the VU Amsterdam University in Amsterdam. His specialism: integrating various media, such as television and the Internet. He is a prominent iPhone architect when it comes to mobile intelligence. As founder and CEO of A2rt.net, Chris is closely involved with virtually every private label app that the team develops.

Dynamic environment of the university

The dynamic environment of the university offers A2rt.net a fantastic network of young, smart people. Consequently, new apps are always developed and tested by a team of young professionals who combine their in-depth technologic knowledge with their own requirements and experiences as mobile users.

Relationship with the smartphonee

Chris on the developments in mobile apps: “Smartphones has grown from a functional device to an emotion extension of your personality. Here are the results of a user survey into the relationship users have with their smartphones. The words say enough. However, as an app publisher, you will always have to choose the smartest strategy. A helpful tool for determining your level of ambition with regard to your private label app is to segment it into essential, optional and fun in combination with target group selection.”

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