Get your own private label app in four steps
Translate your marketing objective into an app
1. Together with A2rt, translate a characteristic element of your business operations into a possibly much-coveted application. Examples: a sports sponsor ‘appt’ with up-to-date ratings, a Publisher ‘appt’ with a changing magazine cover, and a chain store ‘appt’ with weekly specials or a route description to the nearest branch. Or you might prefer a game or utility that primarily supports your organization’s image. For free or at a charge.
Make use of the unique features of the smartphone
2. Make use of the unique features of the smartphone, such as GPS, the digital compass, voice control, tilting function or image and sound. This represents one of the most important differences between an app and a mobile website: no copy of a heavy website, but a light, fast and user-friendly smartphone application.
Experience the app as a user does
3. Review and assess the first graphic, detailed functional design and then the working demo. Experience what a user experiences. And don’t allow your enthusiasm to tempt you to try more complex models: keep your app as simple as possible.
Ready for launch on Apple, Android, Mobile or BlackBerry platforms
4. Receive the final version of your static or dynamic private label app. Suitable for iPod, iPhone, and if desired, also for Google Android, Windows Mobile and Blackberry devices. Ready for launch via iTunes, public apps forums, or targeted distribution to your own customers, subscriptions and prospects.

